Document Type
Article
Publication Date
2011
Abstract
Companies sometimes want to abandon an old identity and rebrand with a new one. Trademark law probably does not have much to say about rebranding in itself. But we should be careful about how we think about rebranding and other undisclosed source relationships because, if not handled properly, law’s recognition of such techniques could end up reinforcing trademark owners’ ability to deter competition and control free speech.
Publication Citation
21 Fordham Intell. Prop. Media & Ent. L.J. 971 (2011)
Scholarly Commons Citation
Tushnet, Rebecca, "Towards Symmetry in the Law of Branding" (2011). Georgetown Law Faculty Publications and Other Works. 698.
https://scholarship.law.georgetown.edu/facpub/698
Included in
Advertising and Promotion Management Commons, Intellectual Property Law Commons, Marketing Commons, Marketing Law Commons